LOCATION-BASED TARGETING
Powerful Location-Based
Targeting Capabilities
with Granularity
Deliver marketing messages nearby
UNLOCK LOCATION INTELLIGENCE
Engage Your Audience at Certain Location
Geo-Fencing Targeting
Target customers within a fixed and predefined area. Areas are defined based on the longitude and latitude information that is derived out of a user’s mobile device
Proximity Targeting
Target customers with the use of mobile technology (using Bluetooth or WiFi technology) to deliver marketing messages to the device owners who are in the vicinity of a business
Footfall Attribution
Correlating digital marketing campaign impressions to actual visits to physical stores (e.g. retailers, F&B outlets, petrol kiosks, dealerships, entertainment centers, point-of-interests, cinemas/theatres etc.)
SOLUTIONS
Augment Your Marketing with Location Intelligence
Geo-Fencing To Target Specific Location
Reach out to target audience and prospects visiting specific geographical areas or locations with XPO geo-fencing capability.
Create custom targeting/remarketing strategies based on behavior and visitation, and target your ad messages to any devices that visit your target zones.
Proximity Meets Interests
XPO lets you build your desired audience sets based on historical data covering over 1,349 cities to target based on prospects’ previous visits to selected locations.
Gain better insights on their behaviour and interests, ensuring an accurate ad delivery.
Real-Time Proximity Targeting
XPO lets you reach your desired audience at the “right place and the right time based on their proximity to a location in real-time through proximity targeting or hyperlocal marketing.
Measure Footfall To Your Retail Stores
Track prospects that walk into your stores and engage them in real-time. Gain insights for competitive analysis, temporal analysis and customer analysis. XPO lets you correlate your ad impressions to actual store visits.
Unify your online and offline data and launch a multi-channel campaign within minutes and uplift your footfall conversions.
