AUTOMATION & OPTIMIZATION
Cross-Channel
Marketing
Automation & optimization for better engagement & efficiency
INTRODUCTION
Unify Audience Digital Footprints
Cut across the barriers of media channels, ad formats and devices to reach your audience, “walled gardens” or not, in a seamless and unified way.
SOLUTIONS
Automatic Optimization Towards Your Campaign KPIs
Manage Across Multi-Channel
Plan, launch and monitor all your campaigns across different channels. Now you can track all your metrics across multiple channels – display,organic search, social, emails, etc. in a combined report.
Create custom views for each account with its settings (e.g. local timezone, currency etc.) for faster insights.
Optimize Across Multi-Channel
Optimize all your campaigns across channels or in-channel with our powerful KAIROS machine learning engine to maximize your budget allocation efficiently towards your KPIs and ROIs.
Analyse your marketing efforts by comparing the revenue generated by different channels.
Compare and optimise marketing campaigns in terms of conversion paths, clicks, time lags and path lengths.
Unified Reporting
Slice and dice all of your digital marketing metrics, across channels, in one place and easily select and share reports with the click of a button!
Generate granular cross-channel reports that collate and analyse a unified pool of digital information.
Compare each channel with respect to conversions, sales, customer journeys, path length and time lags.
