Since we published and updated this article, this area has continued to rapidly evolve. Google has released GA4 to address the privacy challenges, while the… Read More »[UPDATED] A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt to the Cookieless, Identity-Curtailed Digital Advertising World
With Digital Advertising, advertising online is now about delivering the right message to the targeted audience segment, essentially what is commonly echoed — right message… Read More »Contextual Targeting 101: How To Use Relevance To Drive Better Engagement Without Cookies
Contextual advertising is a process where a promotional message is matched with relevant digital content. The algorithms dealing with contextual targeting, select the ads based… Read More »What is Contextual Advertising?
Contextual targeting is gaining increasing traction these days as marketers search for alternative marketing methods in response to the phasing out of third-party online cookies.… Read More »Truly Understand Contextual Targeting: Debunking Myths (+6 Useful Tips to Optimise Your Campaign)
We are thrilled to announce that our Research & Prototyping Team’s (R&P) research paper relating to contextual targeting titled “Learning from noisy out-of-domain corpus using… Read More »Knorex R&D Team Publishes Research Paper on Data-less Machine Learning Algorithm for Text Classification
What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and… Read More »Contextual Targeting for Better Audience Segmentation
Contextual and behavioral targeting Contextual are among the terms that advertisers should grasp and understand exactly how they work. With the evolving technology, marketers are… Read More »What is Contextual and Behavioral Targeting?
XPO Platform
Resources
Company
Data, Privacy & Protection
Newsletters & Updates
By subscribing, you have read and understood our Terms of Use and Privacy Policy, and you agree to receive marketing communications of our products and services. You may opt out anytime.
