What is the Difference Between DSP and SSP?
Acronyms make work easier, especially when technical terms are too long. But this can be very confusing if you’re not well acquainted with the terms.… Read More »What is the Difference Between DSP and SSP?
General
What Does a Demand-side Platform (DSP) Do?
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would… Read More »What Does a Demand-side Platform (DSP) Do?
Is Facebook a DSP?
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy… Read More »Is Facebook a DSP?
What is Double Click Bid Manager (DBM)?
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),… Read More »What is Double Click Bid Manager (DBM)?
How to Buy OTT Advertising?
With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and… Read More »How to Buy OTT Advertising?
Why Contextual Targeting: 7 Attractive Benefits of Contextual Advertising
Context advertising, also known as content-based advertising, is among the greatest types of online advertising as it reaps many benefits! It involves placing ads on… Read More »Why Contextual Targeting: 7 Attractive Benefits of Contextual Advertising
Contextual Targeting for Better Audience Segmentation
What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and… Read More »Contextual Targeting for Better Audience Segmentation
Media Buying – Getting It Right for Best Results
With all the new methods of digital marketing that are being presented to you, it’s hard to choose the right one. For starters, you don’t… Read More »Media Buying – Getting It Right for Best Results
11 Mobile Advertising Campaigns Tips for Better Conversion Rates
In 2019, there are already more than 5.11 billion mobile users in the world. This is a clear sign that it would be in your… Read More »11 Mobile Advertising Campaigns Tips for Better Conversion Rates
A Beginner’s Guide to a Successful Mobile Ad Campaign
Do you consider your product or service quality to be above average? Does it show up as great sales numbers? If not, there is certainly… Read More »A Beginner’s Guide to a Successful Mobile Ad Campaign
