For any marketing strategy, the most crucial element of success is attracting your target audience. Let’s accept the fact that these days, buyers are becoming… Read More »Rich Media: Definition, Formats and Examples
The ultimate goal of digital advertising is to lure a potential customer into using your services or products. To make this possible, you need to… Read More »Viewability: What Is It, And How To Improve It?
Facebook introduced “Dynamic creative” as its new feature in September 2017. The software depends on algorithms to create ads that as based on creative components. … Read More »What is Facebook Dynamic Creative ?
Dynamic Ads are the advertisements that are designed to automatically change in order to display content and promotions specifically tailored for each user. Previously, banners have… Read More »What Are Dynamic Ads?
As automation and AI/ML mature in its application, leading brands are increasingly seeking for an automated and multi-channel advertising solution to churn out personalized and… Read More »What is a Creative Management Platform (CMP)?
Your clients are unique and so are their shopping experiences. When it comes to their interactions with your website, they clearly prefer a personalized experience… Read More »Dynamic Creative Optimization (DCO): Display Advertising That Converts
When retail brand owners spend on mobile marketing strategies, they are usually looking for success in terms of store walk-ins. Digital data is often not… Read More »Footfall Attribution: How To Attribute the Online Marketing Campaigns To In-store Traffic?
Technology is changing the way modern advertising works. First there was Internet, then mobile phones and a slew of devices came along and then our… Read More »How Does Over-the-Top (OTT) Works?
Thanks to technology, global information can be accessed within a click of a button. And this is important as businesses literally can’t survive without data.… Read More »What is the Difference Between DMP and DSP?
This is a technology that allows web owners to sell digital ad spaces in automated auctions. Web owners can sell and manage video, display, or… Read More »What is a Supply Side Platform (SSP)?
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