First things first – ecommerce marketing and digital marketing are two different things and are not mutually exclusive, i.e., businesses can use them together in

Financial services is a highly competitive space. With the inculcation of technology and becoming deeply ingrained in its ecosystem, the competition has become more challenging

Digital marketing has availed doctors and health specialists the opportunity to showcase their service to the digital world, beyond their locality.  Digital marketing allows Health

Think about an advertisement that has various versions. Bestowed with a mind of its own, the advertisement can manifest different renditions of itself to different

Ad targeting, the ability to deliver relevant marketing messages to the targeted consumers, lays the critical path for a successful campaign outcome. Instead of the

Did you know that 80% of internet users search for health-related subjects online?  This means two things. One, the healthcare industry is never beyond the