Technology has changed how everything works, including how television operates. When watching the television through the internet was once thought of as impossible. It’s now
Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign
Knorex research scientists Yiping Jin and Vishakha Kadam will be presenting their team’s research papers titled “Bootstrapping Large-Scale Fine-Grained Contextual Advertising Classifier from Wikipedia” and
Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones
The modern digital advertising sphere is undergoing a drastic change with the advent of the server to server conversion tracking. At present, there are two
Marketers are forever on the hunt for new advertising opportunities and strategies. Although optimizing for organic search is beneficial, paid advertising using platforms such as
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