In traditional media advertising, advertisers deal with minimal execution details. However, digital advertising is vastly different. The following table illustrates the key differences between the
Cross-channel marketing: what is it, and what is it used for? In this day and age, customers are no longer satisfied with just regular marketing
Since we published and updated this article, this area has continued to rapidly evolve. Google has released GA4 to address the privacy challenges, while the
We’re delighted to share that Knorex R&D team’s research paper titled “Towards Weakly-Supervised Hate Speech Classification Across Datasets” was accepted to The 7th Workshop on Online
Proximity targeting has been there for a long time now. Over the past few decades, marketers have increasingly started to recognize the power of “right
It is imperative that retailers must make themselves as discoverable as possible online in this digital age. With Covid-19 pandemic easing, marketers of brick-and-mortar stores
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