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Facebook introduced “Dynamic creative” as its new feature in September 2017. The software depends on algorithms to create ads that as based on creative components.
With a growing number of people using social media every day, the feature will perhaps be very useful for learning and sharing content. Advertisers can leverage the technique by combining images, videos, text, CTAs etc into dynamic ads.
Let’s understand how the tool works.
How do facebook dynamic creative’s work?
Facebook’s dynamic creative feature works by testing multiple combinations of ad components (like images, videos, text, etc) to find out what works best across different segments of the audience.
That said, Facebook itself recommends using the feature of dynamic creative on larger audiences. Additionally, each campaign needs to be individually managed with an audience.
There are a total of 30 creative asset slots that an advertiser can use. Facebook then goes on to mix and match it to create high performing ads.
Additionally, individual creative features also have a number limitation as follows:
- Images (10) or Videos (10)
- Title (5)
- Text (5)
- CTA tabs (5)
- Description (5)
Setting up Facebook dynamic creative depends on your objectives. It could either be:
- Conversions
- App installs
- Web traffic/visitors
Check out the nitty gritty’s of setting up a Facebook dynamic ad here.
Benefits of using Facebook’s Dynamic Creative
So why use the tool anyways?
What about performance and results? And why is it valuable for an advertiser?
Following are the key advantages of using dynamic creatives for Facebook:
1. Saves time
Needless to say, dynamic creatives save on valuable time and effort on the advertiser’s part.
Advertisers have to spend significant time on various steps of ad building. These include testing different audience groups, incrementality tests, creative development, etc.
And the process is definitely time-consuming!
With the number of variations available for each creative component, dynamic creative optimization can churn out a large number of ads. And each ad is completely unique in its layout.
The tool is, therefore, a big time saver for advertisers.
2. Good tool to test combinations
As defined by the technology itself, dynamic creative ads help in testing up to 30 asset components. This is, therefore, a very quick option to learn what works and what does not. Advertisers use the technique to identify the best performing variations.
And the amazing thing is that the process is accomplished with little to no effort on the advertiser’s part.
The tool automatically optimises for the best performing combinations. Advertisers can easily identify the top creatives and implement those within their campaigns, thereby improving on the costs.
While using dynamic creative on Facebook, it is recommended to use all 30 slot assets to get the maximum number of combinations possible.
Within just about 2-3 days of serving the ads, you can analyse the results of the campaign and check on the performance of your creative. Facebook has an option for performance monitoring by clicking “Breakdown” (on the top of ad reports) and selecting by assets.
3. Match the ads with the audience
Facebook’s algorithm helps in matching the right creative to the right audience. This means that the software can now decide what ads are relevant to the visitors and serve them accordingly.
This is done by gathering and analysing user data like demographics, pages opened/clicked, products checked, etc. The tool can deliver completely personalized ads to each unique visitor, thereby increasing the chances of conversions.
Advertisers can now not just serve dynamic ads but can also analyse the results of each campaign in terms of performance and conversions.
4. Successful tool for retargeting
Facebook’s dynamic creative tool is a very successful technology when it comes to re-targeting the users who have once shown interest in a product or an advertisement.
Additionally, it is also a very cost-effective option to retarget a large audience.
Takeaway
With new updates being considered for Facebook’s algorithm, the dynamic creative feature is all set to become stronger and better in the years to come.
Dynamic creative is definitely something to look forward to when it comes to creating high-converting campaigns on social media
