Thanks to technology, global information can be accessed within a click of a button. And this is important as businesses literally can’t survive without data.… Read More »What is the Difference Between DMP and DSP?
This is a technology that allows web owners to sell digital ad spaces in automated auctions. Web owners can sell and manage video, display, or… Read More »What is a Supply Side Platform (SSP)?
Acronyms make work easier, especially when technical terms are too long. But this can be very confusing if you’re not well acquainted with the terms.… Read More »What is the Difference Between DSP and SSP?
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would… Read More »What Does a Demand-side Platform (DSP) Do?
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy… Read More »Is Facebook a DSP?
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),… Read More »What is Double Click Bid Manager (DBM)?
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