Blog - Knorex

Is Facebook a DSP?

March 5, 2020

Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy

What is Double Click Bid Manager (DBM)?

March 1, 2020

If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),

How to Buy OTT Advertising?

February 24, 2020

With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and

Why Contextual Targeting: 7 Attractive Benefits of Contextual Advertising

February 5, 2020

Context advertising, also known as content-based advertising, is among the greatest types of online advertising as it reaps many benefits! It involves placing ads on

Contextual Targeting and Audience Segmentation

Contextual Targeting for Better Audience Segmentation

January 11, 2020

What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and

Knorex Partners With Tapad To Enable Enhanced Cross-device Marketing Capabilities For Brands And Agencies

December 12, 2019

Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex’s self-service online advertising platform, Knorex

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News & Updates

Is Facebook a DSP?

What is Double Click Bid Manager (DBM)?

How to Buy OTT Advertising?

Why Contextual Targeting: 7 Attractive Benefits of Contextual Advertising

Contextual Targeting for Better Audience Segmentation

Knorex Partners With Tapad To Enable Enhanced Cross-device Marketing Capabilities For Brands And Agencies