Is Facebook a DSP?
March 5, 2020
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),
With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and
Context advertising, also known as content-based advertising, is among the greatest types of online advertising as it reaps many benefits! It involves placing ads on
What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and
Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex’s self-service online advertising platform, Knorex
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