Top 10 Mobile Advertising Platforms in 2020
The last decade saw an explosion in the use of web-enabled smartphones. Never before in history, has there been a more accessible option like the… Read More »Top 10 Mobile Advertising Platforms in 2020
General
Mobile Advertising Examples: 10 Companies That Are Hitting The Mark
Do you know that several million smartphones are being sold every year? The graph below shows the number of smartphones sold to end users worldwide… Read More »Mobile Advertising Examples: 10 Companies That Are Hitting The Mark
Rich Media: Definition, Formats and Examples
For any marketing strategy, the most crucial element of success is attracting your target audience. Let’s accept the fact that these days, buyers are becoming… Read More »Rich Media: Definition, Formats and Examples
Viewability: What Is It, And How To Improve It?
The ultimate goal of digital advertising is to lure a potential customer into using your services or products. To make this possible, you need to… Read More »Viewability: What Is It, And How To Improve It?
What is Facebook Dynamic Creative ?
Facebook introduced “Dynamic creative” as its new feature in September 2017. The software depends on algorithms to create ads that as based on creative components. … Read More »What is Facebook Dynamic Creative ?
What Are Dynamic Ads?
Dynamic Ads are the advertisements that are designed to automatically change in order to display content and promotions specifically tailored for each user. Previously, banners have… Read More »What Are Dynamic Ads?
What is a Creative Management Platform (CMP)?
As automation and AI/ML mature in its application, leading brands are increasingly seeking for an automated and multi-channel advertising solution to churn out personalized and… Read More »What is a Creative Management Platform (CMP)?
Dynamic Creative Optimization (DCO): Display Advertising That Converts
Your clients are unique and so are their shopping experiences. When it comes to their interactions with your website, they clearly prefer a personalized experience… Read More »Dynamic Creative Optimization (DCO): Display Advertising That Converts
Footfall Attribution: How To Attribute the Online Marketing Campaigns To In-store Traffic?
When retail brand owners spend on mobile marketing strategies, they are usually looking for success in terms of store walk-ins. Digital data is often not… Read More »Footfall Attribution: How To Attribute the Online Marketing Campaigns To In-store Traffic?
How Does Over-the-Top (OTT) Works?
Technology is changing the way modern advertising works. First there was Internet, then mobile phones and a slew of devices came along and then our… Read More »How Does Over-the-Top (OTT) Works?
