The advent of Programmatic Advertising has utterly uprooted and transformed the advertising and media realm from a media-centric (where the media brands matter more) to a generational paradigm shift of a “ME”-centric (where the target audience matters more) world. For the first time, marketers get to focus on what matters most i.e. the right audience. Instead of emphasizing on the manual selection or white-listing of select branded media, the focus is now on seeking the right audience segments, which is a possibility in this new paradigm. This shift heralded a flurry of innovations and choices — leading to the birth of advertising technologies or “adtech”, introducing a variety of advertising channels, ad formats, audience targeting and related technologies.

But too many options begets confusion especially in a rapidly evolving environment with media proliferation. Unlike traditional media where little execution details are required, marketers are increasingly spending disproportionate amount of time and effort on digital media execution, tending to the nitty gritty operations — selection of ad channels, budget optimization and allocation, identifying suitable ad inventory, creation of (white/black) site or app lists, creation of myriad of ad sizes and formats for the selected ad channels, constant tweaks of ad creatives, pixel trackers or ad tags management, and the list goes on — at the expense of focusing on having quality engagement with prospects and customers. We believe there should be a better way.

When we first venture into this business, we envision a future where businesses should be able to easily reach their intended audience with their marketing messages anywhere in the world in a timely and engaging way, without having to fret about burdensome execution details, and the complexities of modern digital advertising.

To pursue our vision, our steadfast investors have supported us for over a decade of R&D investment, enabling us to work with customers and partners to develop Knorex XPO℠, our award-winning, patented modular, comprehensive advertising management and execution (AMX) platform that a marketer is able to fully self-operate to access “live” to the leading global ad exchanges, leading engagement platforms (social & search), and data providers to connect with the right online audience anywhere in the world.

We want our solutions to be able to help shield marketers from the ever creeping complexities through simplification and automation by tapping on the power of AI/machine learning, ultimately, to enable marketers to realize the power of programmatic advertising in delighting customers.